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Date
Oct 2021
Client
Ianos
Industry
Horology
Timeline
4 Weeks

The Study
The Mihanikos is defined by its sculptural bezel, deep-set dial, and contemporary industrial character.
We examined how its layered geometry responds to directional light, particularly across the textured bezel and recessed markers. Proportions and thickness were assessed in profile to ensure the case architecture felt intentional rather than bulky when viewed in motion.

The Approach
We built the 3D model from CAD, preserving proportions and micro details down to chamfers and dial printing.
Materials were developed to mimic real brushed steel, warm dial tones, and the soft sheen of applied markers. Motion design extended the still imagery into controlled, cinematic product animation. Hero angles, macro sweeps, and slow rotations were art-directed to feel tactile and deliberate, emphasizing the watch’s compact case architecture and textured surfaces.

The Result
The final visuals delivered a clean character-driven presentation of the Retromatic.
Product renders balanced technical clarity with brand appeal, allowing the design to feel highly collectible. The animation reinforced Brew’s brand identity: design-forward, simple, and controlled. The project positioned the Retromatic as a refined object of industrial design rather than just another microbrand release.
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