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Date
Jul 2026
Client
Cestrian
Industry
Horology
Timeline
6 Weeks
The Study
The Ocean Series needed to communicate more than appearance.
As a 200m GMT, its value sits in practical detail: legibility, bezel action, travel-time function, and clasp adjustability. We focused on the balance between rugged utility and polished product appeal.
The Approach
We created product stills for the selected SKU, with additional assets produced across other Cestrian ranges.
The stills emphasized dial clarity, lume, bracelet construction, and the green dial’s depth. The animation demonstrated functional moments: GMT setting, bezel rotation, and the on-the-fly push-adjust clasp.
The Result
Stills establish the design language, while motion gives the technical features a clear, usable presence.
The final assets present the watch as a capable, everyday travel instrument rather than a static product.
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