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Manhattan 37 UT Movie

Intro

Glass, steel, and skyline rhythm translated into motion.

Services

CGI
Product Visualization
Motion Design
Art Direction
Visual Storytelling
VFX
Compositing
Sound Design

Manhattan 37 UT Movie

Intro

Glass, steel, and skyline rhythm translated into motion.

Services

CGI
Product Visualization
Motion Design
Art Direction
Visual Storytelling
VFX
Compositing
Sound Design

Date

May 2026

Client

Maen Watches

Industry

Horology

Timeline

9 Weeks

The Study

The visual direction was built around Manhattan as an architectural idea rather than a literal location.

Glass facades, vertical lines, reflected sky, and sharp structural forms became a way to echo the watch’s integrated case and bracelet language. We focused on how the model’s faceted geometry, blue dial texture, and polished transitions could interact with an environment inspired by towers, windows, and urban height.

The Approach

We created a product movie shaped around controlled motion, reflective surfaces, and skyscraper-like framing.

The watch moves through a stylised architectural world where glass, shadow, and sky fragments reveal its form gradually. Macro sequences isolated the dial, crown, caseback, and bracelet details, while wider compositions allowed the watch to sit within a cinematic city-inspired atmosphere.

The Result

The final film gives the watch a stronger emotional setting without moving away from the product itself.

Its geometry feels connected to the city language behind the concept. The result is a more atmospheric expression of the Manhattan line, using motion to connect material detail with architectural identity.

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