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Date
Jan 2026
Client
Andrew Michaels
Industry
Horology
Timeline
12 Weeks

The Study
The Buxton AM01 follows a classic dive watch archetype, executed with contemporary restraint.
Its balanced dial, applied numerals, and robust case proportions position it as a functional instrument with a clean, modern presence. Attention was placed on the interaction between brushed and polished surfaces, the legibility of the dial across both 36mm and 40mm variants, and the structural continuity between case and bracelet.


The Approach
We produced a series of precise product stills alongside a restrained product film focused purely on motion and form.
Lighting was shaped to define the bezel teeth, case flanks, and bracelet links, while maintaining clarity across dial layouts and color variations. Macro compositions isolated crown detailing, clasp finishing, and caseback engravings, ensuring material fidelity and construction remained central.



The Result
The final visuals present the Buxton AM01 as a confident, well-resolved tool watch.
Surface contrast, controlled reflections, and disciplined framing reinforce its durability and refinement, supporting Andrew Michaels’ positioning of the watch as both practical and considered in execution.
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