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Buxton AM01 Chronometer

Intro

A refined product visualisation for the Andrew Michaels Buxton AM01 Chronometer.

Services

CGI
Product Visualization
Still Renders
Motion Design
Art Direction
Visual Storytelling
VFX
Compositing

Buxton AM01 Chronometer

Intro

A refined product visualisation for the Andrew Michaels Buxton AM01 Chronometer.

Services

CGI
Product Visualization
Still Renders
Motion Design
Art Direction
Visual Storytelling
VFX
Compositing

Date

Jan 2026

Client

Andrew Michaels

Industry

Horology

Timeline

12 Weeks

The Study

The Buxton AM01 follows a classic dive watch archetype, executed with contemporary restraint.

Its balanced dial, applied numerals, and robust case proportions position it as a functional instrument with a clean, modern presence. Attention was placed on the interaction between brushed and polished surfaces, the legibility of the dial across both 36mm and 40mm variants, and the structural continuity between case and bracelet.

The Approach

We produced a series of precise product stills alongside a restrained product film focused purely on motion and form.

Lighting was shaped to define the bezel teeth, case flanks, and bracelet links, while maintaining clarity across dial layouts and color variations. Macro compositions isolated crown detailing, clasp finishing, and caseback engravings, ensuring material fidelity and construction remained central.

The Result

The final visuals present the Buxton AM01 as a confident, well-resolved tool watch.

Surface contrast, controlled reflections, and disciplined framing reinforce its durability and refinement, supporting Andrew Michaels’ positioning of the watch as both practical and considered in execution.