©
Date
Oct 2026
Client
Maen Watches
Industry
Horology
Timeline
12 Weeks
The Study
Maen rebuilt the case of its Hudson 38 GMT for the MKII. Our brief was to show what had changed and give the redesigned watch a distinct visual identity.
The 38 mm steel case, domed sapphire crystal and two-tone 24-hour bezel became the focus. The independent GMT hand gave us a detail to pick out against the black dial.
The Approach
The film opens in an alpine landscape, where the watch emerges from the snow. It then moves into dark macro sequences that build up the case, dial and bracelet.
We used lighting and motion to trace the shape of the case and catch the edges of the crystal. Compositing and sound design carry the shift from the open landscape to the close-ups. The studio stills show both bezel finishes under consistent lighting.
The Result
The 47-second film moves from the snow reveal to a full view of the finished Hudson GMT.
The stills make it easy to compare the black-and-brown and black-and-blue bezels and see the bracelet and caseback in detail. Together, the assets give Maen a film for the launch and a set of clear product views for the collection.
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