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Date
Feb 2023
Client
Maen Watches
Industry
Horology
Timeline
12 Weeks

The Study
The Skymaster 38 MKIII channels classic pilot chronographs through a compact, modern case.
We analyzed bezel scale, tri-compax dial balance, and crystal profile to preserve its aviation roots while maintaining contemporary sharpness. Attention centered on dial contrast, sub-register depth, and polished chamfers, ensuring legibility and hierarchy remained intact under dynamic lighting.


The Approach
The product film combined art direction, environment design, motion choreography, VFX, sound design, and compositing into a cohesive narrative.
The watch moves through controlled atmospheric scenes that amplify its aviation character. Complementary studio stills established clarity and technical transparency, capturing case architecture, bracelet articulation, and dial structure without cinematic abstraction.


The Result
The final assets position the Skymaster 38 MKIII as purposeful and performance-driven.
Motion builds atmosphere and identity, while stills anchor the watch in material truth. Together, film and imagery reinforce Maen’s aviation chronograph as both heritage-inspired instrument and contemporary design object.
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