
©
Date
Jan 2025
Client
Maen Watches
Industry
Horology
Timeline
3 Weeks

The Study
The Manhattan 37 UT refines Maen’s integrated-bracelet language with slimmer proportions and a cleaner dial layout.
We examined the interplay between case facets, bracelet articulation, and dial symmetry to preserve its architectural identity. Attention centered on polished bevels, brushed surfaces, and the date execution within a tightly balanced frame.


The Approach
We produced disciplined product stills across hero, profile, and bracelet-focused angles.
Lighting was shaped to articulate the case’s multi-faceted geometry and the fluid transition into the integrated bracelet. Macro compositions highlighted dial texture, applied indices, and edge transitions, ensuring the watch retained structural clarity at close range.


The Result
The final imagery presents the Manhattan 37 UT as sharp and contemporary.
Its proportions feel deliberate, and surface contrasts reinforce the integrated design language. The stills support Maen’s modern steel sports identity while allowing the watch’s architectural character to remain central.

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