
©
Date
Feb 2022
Client
Möels & Co.
Industry
Horology
Timeline
4 Weeks

The Study
As a first release, the 528 had to establish credibility instantly.
We analyzed its proportions, bezel curvature, dial balance, and crown detailing to ensure every angle communicated intent and mechanical integrity. We examined how brushed and polished transitions catch light, and how dial depth, applied markers, and case architecture create hierarchy without visual clutter.

The Approach
We developed controlled studio stills focused purely on product clarity.
Angles defined the silhouette, with the views capturing case finishing, machining, and dial textures with precision. Back view and exploded compositions revealed construction logic, reinforcing transparency and elevating perceived engineering depth.

The Result
The final imagery presents the 528 as a confident and complete debut.
Surfaces read clean, proportions feel deliberate, and details hold up under close inspection. The stills position the watch beyond a typical launch, supporting brand trust through disciplined lighting, material accuracy, and technical clarity.
Latest projects