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Ellum

Intro

Studio product stills for Jack Masons Ellum.

Services

CGI
Product Visualization
Still Renders

Ellum

Intro

Studio product stills for Jack Masons Ellum.

Services

CGI
Product Visualization
Still Renders

Date

Feb 2024

Client

Jack Mason

Industry

Horology

Timeline

3 Weeks

The Study

The Ellum blends mid-century chronograph cues with contemporary proportions.

We examined dial balance, sub-register spacing, and bezel detailing to ensure clarity without visual congestion. Case finishing, hand contrast, and crystal profile were analyzed to preserve its vintage undertone while maintaining modern crispness.

The Approach

We created controlled studio packshots across hero, profile, and detail angles.

Lighting emphasized the stepped case architecture, dial depth, and applied indices without flattening contrast. Macro compositions highlighted pushers, crown detailing, and surface transitions, reinforcing the watch’s mechanical character.

The Result

The final stills present the Ellum as confident and composed.

Proportions feel measured, surfaces read cleanly, and dial elements maintain hierarchy at every scale. The imagery supports Jack Mason’s positioning: accessible chronograph design informed by heritage, presented with disciplined clarity.