
©
Date
Feb 2024
Client
Jack Mason
Industry
Horology
Timeline
3 Weeks

The Study
The Ellum blends mid-century chronograph cues with contemporary proportions.
We examined dial balance, sub-register spacing, and bezel detailing to ensure clarity without visual congestion. Case finishing, hand contrast, and crystal profile were analyzed to preserve its vintage undertone while maintaining modern crispness.


The Approach
We created controlled studio packshots across hero, profile, and detail angles.
Lighting emphasized the stepped case architecture, dial depth, and applied indices without flattening contrast. Macro compositions highlighted pushers, crown detailing, and surface transitions, reinforcing the watch’s mechanical character.


The Result
The final stills present the Ellum as confident and composed.
Proportions feel measured, surfaces read cleanly, and dial elements maintain hierarchy at every scale. The imagery supports Jack Mason’s positioning: accessible chronograph design informed by heritage, presented with disciplined clarity.

Latest projects