©
Date
Nov 2025
Client
Balenciaga
Industry
Footwear
Timeline
4 Weeks
The Study
The Track 1 is defined by layered construction, exaggerated sole geometry, and aggressive paneling.
We examined how overlapping materials, mesh density, and typography interact to create its signature complexity. Scale, proportion, and shadow interplay were treated as core identity elements rather than styling details.
The Approach
We executed full CGI production, building detailed materials for mesh, rubber, and layered synthetics.
The teaser unfolds through controlled camera motion and dynamic lighting shifts that emphasize depth and structure. Sound design was integrated to reinforce impact, rhythm, and material presence, aligning motion with tactile cues.
The Result
The final teaser presents the Track 1 as bold and architectural.
The combined visual and sonic execution amplifies Balenciaga’s forward-driven design language without dilution.
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