From mechanical specifications, we developed a detailed 3D drawing of the watch's case, ratcheting bezel, dial and integrated steel bracelet. We also studied the spec reports for the Swiss ETA 2824 calibre, and developed a detailed 3D model for the exhibition case back. With the completed CAD data, we developed a 5 sec teaser animation, to introduce the collection to the market and an array of CGI Static renderings for marketing. These shots included, front profile shots, in 3 SKUs, a side profile shot, done in a teaser format, a titled front view hero shot and a shot of the case back revealing the exposed calibre. This pilot watch pays homage to the pioneers of flight. Utilising the flagship 2 tone steel and gold SKU, these pieces aim to captivate luxury.