For the Manhattan 37 UT, our goal was to encapsulate the watch’s sartorial elegance and contemporary. This new collection boasts a rare manual-wound ETA 7001 movement that has been fully decorated with blued screws and precise Côtes de Genève finishing, all displayed through an open sapphire caseback. We crafted refined complex textures and CGI visuals that highlighted the watch’s sleek proportions, minimalist dial, and premium finishes. Through carefully composed stills, we brought out its understated elegance and modern character. The result is a set of versatile assets that elevate Maen’s storytelling across digital and marketing platforms.