Watch - Casual
After assessing detailed factory technical specifications, correlating to product photography, as well as new codes and detail iterations (artwork) for the collection's upcoming SKU launch, we proceeded to develop the 3D CAD data (3D drawing) for the Edgemere model. The CAD included the case and its components, dial and strap. After the model was assessed for accuracy, we developed 8 High Resolution, CGI Static profile shots across 4 SKU variants for Martenero's website. Profiles included front and 3/4 front views. The shots were to be aligned with the current photography on the brand's website. To bring the product to life, we applied the associated materials, correlated an array of pantone selections and adhered to strict lighting techniques.