After a detail study of the 3D data of the Transatlantic case, we developed 3D drawings for a custom integrated strap after analysing macro shots of the precise fabric structure and prepared the CAD data for texturing. For the debut of the brand's 1st timepiece, we studied the acute tones of the 3 SKUs associated with the collection and created a wide array of visuals, from profile shots, to hero and macro shots, as well as 7 animated scenes to be incorporated with their launch page. A timepiece inspired by long ocean voyages, the art direction was to utilize dark and light tones to bring out the fine textures and finishes as well as showcase the versatility and quality of the watch.