After studying detailed 3D data of the Blade model, we refined the dial components and developed a new crown as well as studied the spec reports for the Seiko NH35A calibre, and developed a detailed 3D model for the exhibition caseback. We developed custom textures to match the precise details showcased across 7 SKUs of this model, from fine grains, to brushed steel, down to the small imperfections. We created a detailed storyboard to outline the direction for their debut movie, using dark backgrounds and spotlights to bring out the acute textures and wide color palettes.